Name Identification or Name Recognition, if you prefer, is a precious commodity for any politician.  That’s why MItch Daniels created the My Man Mitch label five years ago.

So, is it a problem if Congressman Mark Souder is called “Mike” in attack mailers from the Democrats?

I know its a problem when an AFL-CIO operative calls me about an event featuring Lt. Governor candidate Dennie Oxley and calls him “Dennis.”  That’s not his name.