It’s All About the Food!
There’s a pub/grill my family has frequented for the past decade, maybe longer. Starting out in a small store front, it was not uncommon to find people huddle in its tiny doorway waiting a half hour for a seat in the few booths and tables they had. It was the neighborhood hangout, where people knew each other and greeted one another with a smile and a hug.
It’s run by a local man; many of his family members have worked as bus boys and bartenders through the years. The food was bar food, but it was top notch. It must have been. Why else would people wait for long periods of time even though other restaurants were within walking distance?
A few years back, the proprietor next door closed shop and the pub expanded into the space. Everyone was overjoyed with the added tables and the larger bar area. Life was good. There were still nights that a line of patrons would stand huddled waiting their turn. The owner would walk the restaurant greeting everyone by name. I felt like this was an extension of my home. I would find myself frequenting the establishment at least once a week, sometimes two or three. It was our destination for eating out. The family knew the wait staff by name and even the hostess knew whose table to seat us at.
Then it happened. A couple of years back, before the economy took everyone down the drain, the owner, for some reason, felt he had to update his menu. His successful menu. Maybe he was trying to appeal to and attract a more sophisticated palate, maybe he and his cook staff were just tired of making the same old meals six nights a week. I am sure it was done with a lot of forethought. It had to be a painstaking task and probably included testing possible menu items on bar patrons. Was it successful, though?
The new menu included more salads, more fish, less bar style appetizers, just less bar food. You could get a Thai pizza, but not a regular pizza. You can guess what happened. The family folks, who were the main stay of his business, who had supported him from the beginning, came around a little less. You could hear them asking the waitress for the popular chicken fettuccine dish. Sorry, it’s not offered. They would ask where the different types of sandwiches went. Many were not happy. Even I frequented less. Once or twice a week became once a month, maybe less.
Then the big R hit, the recession, and like most restaurants, his business took a major financial hit. At one point he considered laying off people, many who had worked there for years. His bar numbers are still good, though you rarely wait more than five minutes for a table. Despite protests over the new menu, despite the recession, he has survived.
Recently, though, another pub/grill opened down the street that offered the food he used to. As we sat at the new place (our third visit in four weeks), my visiting son commented on how many people he recognized from the old place. He wondered how it was fairing. I don’t know, I told him, we haven’t been there for a while.